Umbro x Pretty Green 'Feel the Noise'
Umbro x Pretty Green. Directors cut of 'feel the noise' film.
By the time Britpop exploded in the mid-90s, sport, music and fashion had become a holy trinity. Your taste in music, much like your choice of a football team, was both a form of individual expression and a way to feel part of something greater.
We were asked by Iconic British brands Umbro and Pretty green to encapsulate this ethos to coincide with their 90's inspired collaboration launch.
Client - Umbro x Pretty Green
Agency - Hausten Creative
Production Company - Way Out West
Producer - André Skjegstad
Director - Will Dohrn
DP - Gwilym Evans
1st AC - Henry Russell
Production Assistant - Lucy May Miles
Hair - Rom Sartipi
Music - Eagulls: Tough luck
Models - Montell Martin & George Kniight