Umbro x Pretty Green 'Feel the Noise'

Umbro x Pretty Green. Directors cut of 'feel the noise' film.

By the time Britpop exploded in the mid-90s, sport, music and fashion had become a holy trinity. Your taste in music, much like your choice of a football team, was both a form of individual expression and a way to feel part of something greater. ⁠

We were asked by Iconic British brands Umbro and Pretty green to encapsulate this ethos to coincide with their 90's inspired collaboration launch.

Client - Umbro x Pretty Green 

Agency - Hausten Creative

Production Company - Way Out West

Producer - André Skjegstad

Director - Will Dohrn 

DP - Gwilym Evans

1st AC - Henry Russell 

Production Assistant - Lucy May Miles

Hair - Rom Sartipi

Music - Eagulls: Tough luck

Models - Montell Martin & George Kniight